Just because you didn’t go to a fancy art school or know the bare minimum about brand identity, that doesn’t mean that you can’t distinguish a bad logo from a genius one. Case in point: the proposed, new Twitter redesign that could replace the iconic bird logo would be a huge misstep if it gets the approval. Recently, Italian designer, Roberto Manzari released a proposal to change the Twitter’s icon from the blue bird, to a more simplified version, which is basically nothing but a bicolored circle with a small triangle attached to the top right hand corner.
The flat design is meant to resemble a bird’s beak, but at first glance, it looks like a futuristic Wheel of Fortune icon, a minimized record player icon, or a donut wearing a hat. Or, as Fast Company put it “It’s not a logo that brings to mind a bird tapping upon your window; at best, it’s an icon that brings to mind the staring eye of a bird that has frozen to death.” Hopefully, this isn’t a foreshadowing of Twitter’s death, following in the footsteps of its predecessor, MySpace, and the sinking usage of Facebook.
The Twitter logo doesn’t really need a redesign, but if the company does decide to adopt Manzari’s approach, who would it benefit? Well, apparently drivers. As announced on The Verge, iOS in the Car, which lets you see your iPhone display on a screen inside your car, depends on the convenience of flat design logos so that it’s easier for drivers to push buttons without having to take their eyes off of the road for too long. Basically, the buttons are larger and easier to find. That might be important for an application like Google Maps, but who needs to find Twitter in their car? It’s just a more enhanced and tedious way of texting someone, which, last time we checked, is one of the most dangerous distractions while driving. According to the website Distraction.gov, “Sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent-at 55 mph-
of driving the length of an entire football field, blind.” Tweeting probably increases that number enormously.
So, who predicted this flat logo business? You’d be surprised to know that it might have been the work of the online gambling site, Betfair, which was recently nominated in the British Poker Awards’ Social Media User of the Year category. For the past few years, the @betfairpoker Twitter account has been a popular, running fountain of funny and motivational non-sequiturs, mostly having nothing to do with poker.
Writer Phil Adams once described the Twitter account as “beautifully bonkers.” Well, in 2011, @betfairpoker almost hit the bullseye on Twitter’s potential logo makeover, with this tweet: “By 2015 Google will have totally removed its search facilities and will simply show a delightfully topical logo on its homepage.” Replace Google with Twitter, and you have gambling website that’s as good as making predictions as some of its users only wish they were.Share